Canadian Brand. FirstMate's New Zealand Beef uses pasture-raised New Zealand Beef without added hormones or antibiotics as the single animal protein and two wholesome grains. This limited ingredient diet is great for dogs with allergies and diet restrictions. Fewer ingredients makes this formula easy on digestion. The small bite kibble is perfect for smaller mouths. The chicken fat used in FirstMate Pet Foods is processed free of protein, eliminating the risk of allergies derived from chicken.