Canadian Brand. Rollover Premium Beef Dog Food is the original all-natural, fully cooked, completely balanced, semi-soft dog food made in Canada. This premium food is 50% Alberta beef organ meats (heart, lung, liver and kidney) sourced from human-grade facilities, blended with Canadian-grown whole grains to produce a delicious, high protein, lower fat food. Rollover's unique cooking process seals in the natural juices and flavours of the meats, making this food irresistible to dogs.