Canadian Brand. Crafted from high quality white fish and menhaden, Lifetime's Fish & Oatmeal recipe provides complete and balanced nutrition for fish loving dogs and is ideal for dogs that have problems with common proteins. Fish meal contains all of the essential amino acids for muscle growth and maintenance. Nutritious grains contain several essential nutrients and dietary fiber. Herring oil is a source of DHA, helping improve learning ability and slow cognitive decline in aging companion animals. Dried chicory root supports digestion by providing targeted nutrition to the beneficial bacteria in the gut.